Best 20 SEO Techniques To Improve Website Visibility In SERP

Better website visibility on search is fully dependent on SEO. But do you know these 3(SEO) letters actually contain lots of effort and work? 

Your website might offer the most fantastic products, services, or content, but if it doesn’t show up on search engine results pages (SERPs), no-one knows about you on the web. This is where Search Engine Optimization (SEO) comes in as your knight in shining armor, helping your website shine amidst the vast sea of online content.

But before that let me ask you a very important question: are you looking for some overnight results? 

Then Pal! SEO is not for you.

Because SEO is a process that optimizes your website and slowly enhances your visibility on the search engines. Getting an organic ranking on the top page is not an overnight game. So, before putting your effort into any SEO activity you need to set your mind first. 

If you are ready to put in all your efforts and patience, it’s your time to shine.

We have compiled a comprehensive SEO guide, so after reading this blog you don’t need to read any other SEO-related blogs. 

Mastering the SEO Game: 20 Techniques to Boost Your Website Visibility in SERP

To get an effective SEO strategy you need to understand the most important ranking factors that impact your SERP ranking. These factors are;

• User Experience
• Mobile Optimization
• Content Quality and relevance
• Keyword Optimization
• Technical SEO
• Backlinks and Off-Page SEO

Apart from the above-mentioned pointers, there are also many other factors you need to optimize for a result-driven SEO result. Down below, we listed all the pointers in detail. So, have a sit, relax, and embark on your exciting but informative SEO journey with us.

Part 1:- Technical SEO

Your website performance directly influences your search engine ranking. That’s why you need technical knowledge to do DIY optimization for your website or take a professional SEO service that will handle all the technical mess for your website. 

The choice of way is yours. 

Here are some technical aspects that you need to optimize for enhancing your website performance. 

1: Website Usability: People Love Easy Navigating Sites

Search engines prioritize websites that offer exceptional user experiences that’s why website navigation optimization is an essential task for an SEO professional. 

To keep visitors engaged and encourage them to explore more, here are some website usability factors;

• Intuitive navigation
• Clear call-to-action (CTA) buttons
• Clutter-free design 
• Core Web Vitals

2: Mobile-Optimization: Ensure Your Website is Mobile-friendly and Responsive

With a significant portion of internet traffic from mobile devices, optimizing your website for mobile is no longer optional. Ensure responsive design, quick loading times, and mobile-friendly layouts to provide a seamless user experience across various devices.

3: Website Page Speed: Game of Seconds in the Online World  

With technological evolution, the human attention span and patients are decreasing the time limit.

As the Images show, the website page loading time can directly relate to your website’s bounce rate. 

Image Source: Think with Google

A slow website not only impacts your bounce rate but also reduces the chances of conversion and negatively impacts your rankings.

According to the study, “if your website takes 3 seconds to load a mobile app then 53% of mobile site visits will abandon the cart. Each delayed second of website loading time can lead to 7% redacted conversions.

You can utilize tools like Google’s PageSpeed Insights to identify areas for improvement and optimize images, enable browser caching, and leverage Content Delivery Networks (CDNs) to enhance your website’s loading speed.

4: Secure Website (HTTPS): No Security, No Credibility

Have you ever seen a house without a lock?

It’s Big No.

Because to protect the home stuff and people everyone needs security to reduce the chance of misfortune. 

The online world is also the same. Due to technical advancement, cyber threats are also increasing at a massive rate. 

Global Risks Report 2023 18th edition of the World Economic Forum (WEF) listed cybersecurity of the top 10 risks in the current and future global crisis. 

To make your website secure from all threats, it’s your responsibility to take all the necessary actions. Such as switching to HTTPS encrypts data transmitted between your website and its visitors, providing a secure browsing experience. 

Search engines tend to favor secure websites, potentially boosting your rankings.

5: Schema Markup Implementation: Take Benefits of Morden Search Engine Features

Today’s search engines are far better in multiple terms. Where you talk about the quality of your queries’ results and the diversity of responses. 

You have many options to grab the first place on the SERPs. 

Implementing schema markup helps search engines understand your content better, leading to rich snippets in search results. Rich snippets can significantly improve click-through rates by providing additional context about your content.

6: Robot.txt: Manage Your Crawlers Traffic

After making many big efforts, it’s time to take a small action to guide the search engine crawls where they can go. 

With the organic SEO service, you get advice from SEO experts to add all fundamental files like Robots.txt. It is crucial to provide instructions to search engine crawlers about which pages on a website should or should not be crawled as well as indexed. 

The basic structure of a robots.txt file consists of one or more groups, each containing one or more directives. The robots.txt file is typically located in the root directory of a website. 

For example, if your website is www.example.com, the robots.txt file would be found at www.example.com/robots.txt.

Vital Direction Commend of Robot.txt File

But to write an effective Robot.txt file for your website, you need to first know how to direct the crawlers. Here are some commands that specify how web robots should interact with the content of a website. 

• User-agent: This directive specifies the web robot or user agent to which the following rules apply. For example, “*” applies to all robots, while “Googlebot” specifically targets Google’s crawler.
• Disallow: This directive specifies the URLs that the specified user agent is not allowed to crawl. URLs matching the patterns specified in the Disallow directive will not be indexed by search engines.

Examples:

To allow all robots complete access to the entire website, the robots.txt file would contain:

User-agent: *

Disallow:

 

To block all robots from accessing a specific directory named “private”:

User-agent: *

Disallow: /private/

 

To allow only Googlebot access to the entire website:

User-agent: Googlebot

Disallow:

Moreover, if you want to add any comments then you can start lines with “#”. These comments are often used to provide explanations or notes within the robots.txt file.

There are alternative methods for controlling search engine crawling, such as using meta tags or the “noindex” directive in HTML, particularly for more granular control over indexing at the page level.

So, you can select the most suitable method and give proper instructions to the search engine bots.

7: Sitemap: Build A Bots Roadmap to Explain the Web Pages Hierarchy

Like the robot.txt file, there is another file that you need to create to improve the Technical SEO aspects of your website; that is the sitemap. 

Create a sitemap and submit it to search engines to help them crawl and index your website more effectively.

A sitemap is a file that provides information about the website structure to search engine crawlers. The primary purpose of a sitemap is to improve the efficiency and accuracy of search engine crawling. By providing a comprehensive list of URLs and metadata, a sitemap helps search engines discover and index all the important pages on a website more effectively.

Additionally, sitemaps help search engine crawlers discover and index all the pages, ensure the visibility of all vital pages, and most importantly, provide valuable context and relevance that directly improve your site’s search engine optimization (SEO) performance.

File Format Guideline for Sitemap

The sitemaps are typically XML (Extensible Markup Language) files, although other formats such as TXT (plain text) and HTML are also supported. XML sitemaps follow a specific schema defined by the search engines, making it easier for crawlers to parse and understand the information contained within them.

Essential Elements of Sitemap

While drafting a sitemap, you need to contain a list of URLs from the website, along with additional information for each URL.

• URL: The address of the webpage or resource.
• Last Modified: The date and time when the URL was last updated.
• Change Frequency: How frequently the content at the URL is likely to change (e.g., hourly, daily, weekly).
• Priority: The relative importance of the URL compared to other URLs on the site (usually on a scale from 0.0 to 1.0).

For submitting the sitemap you can submit them directly to search engines through their respective webmaster tools like Search Console Insights (google.com). 

Point to Note: You need access to your website’s admin to use the webmaster tools for quickly discovering and processing the sitemap. 

Apart from this, you can also use dynamic sitemaps to ensure that search engines always have access to the latest information. You can explore plugins and apps according to your website technology for creating a sitemap. 

These seven essential factors are the most crucial steps for enhancing your site performance as well as improving website and crawler communication. Once you have done the Technical SEO part of this SEO Guide, now let’s move to the next part in On-page SEO. 

Part 2:- On-page SEO

What is On-page SEO?

Some people thought that On-page SEO is just related to writing meta tags for web pages. But that’s not true. On-page SEO involves aligning page-level elements like title tags, headings, content, and the overall user experience to match specific keywords and user intent. 

Here are some key aspects of on-page SEO:

8: Keyword Research: People’s Search is Important. 

Keywords are the heart of SEO. These processes refer to the conduct of thorough research to identify relevant keywords that your target audience is using. 

The keyword research process of an expert is a bit different from those articles that you have read before now. 

You can start the keyword research by exploring the most popular keywords for your niche. Here you can use tools like Google Keyword Planner, SEMrush, or Ahrefs to assist in this process. Also, you can do competitor research to get more effective keywords. 

After creating the sheet for all the selected keywords you need to explore long-tail keywords.

We agree that long tail keywords have low search volume but they give you highly relevant traffic from the internet. So find long tail keywords that suit your webpage. 

Once your research is done. Now, move to the next step.

BTW, Do you know!

Why did the SEO expert cross the road?

To get hit with traffic!

Haha! Just kidding. 

Now, back to our topic. 

9: High-Quality Content: Content is Always a King of the Game.

Creating high-quality, informative, and engaging content that is relevant to your target audience is critical for improving your online ranking. Many professional SEO service providers give you detailed instructions about what you should add to get better visibility. 

To optimize your content use your researched keyword lists, and write relevant content that your audience loves to read. Moreover, you can write header tags (H1, H2, H3, etc.) to break up your content and improve readability.

Note: While writing content, keep your business in mind. For example, if your business offers professional services to other professionals then your content tone should be polite and formal. That creates a good impression on your audience’s mind. 

 

10: Title Tags and Meta Descriptions: Don’t Forget to Describe Your Content in Short Form. 

Once your content is done. Now, move on to the next step which is Meta title and Meta description writing. After identifying long tail keywords you have a clear picture of what you are going to add in your meta tags. 

To write effective Meta tags, you need to keep in mind the following key pointers. 

Meta Titles Writing Tips

• Your Meta title should clearly describe the page content.
• Include primary keywords that match search intent.
• Keep it under 60 characters to avoid truncation in search results.
• If space allows, include your brand at the end of the title.

Meta Descriptions Writing Tips

• Write action-oriented copy that encourages clicks.
• Use relevant keywords seamlessly in the description.
• Summarize the page content and offer a reason to visit the page.
• Aim for about 155-160 characters to ensure the entire description is visible 

Point to Note: Meta titles and descriptions are your opportunity to advertise your content to potential visitors from the search results. Make them count!

11: Image Optimization: Visual is Another Chance to Get Higher Ranking

Image is another major element that enhances your content. But to take advantage of images you need to optimize them properly with your keywords. 

To optimize your images you have to just add relevant keywords in the alt text and file names of the images.

Web spiders are blind that’s why they can get information from images.

That’s why SEO experts are suggesting optimizing the images. In that way, you can provide the right information to the crawler and get a ranking on the images section of the internet.

12: Internal Linking: Can a 10-Year-Old Child Navigate Your Website?  

These questions don’t mean that your audience is a 10-year-old child. This sentence indicates that if a 10-year-old child can easily explore your website then you hit the mark.   

Despite that, you can link to other relevant pages on your website to improve navigation and user experience.

As an SEO professional, you have to review the internal linking of your web pages. Because, it helps users navigate your website and find content, enhancing the user experience.

Moreover, internal links define the architecture and hierarchy of a site, which helps search engines understand the relative importance of pages. They distribute link equity (ranking power) across the site, which can improve the ranking of key pages.

SEO experts use the following streamlined approach for creating internal linking:

Step 1: Identify Key Pages

Determine which pages are most important for your SEO goals. These are typically the pages you want to rank highest in search engine results.

Step 2: Audit Your Current Links

Review your existing internal links to understand how link equity is distributed across your site and identify any gaps or opportunities for improvement.

Step 3: Strategic Link Placement

Add internal links from high-authority pages to your key pages. Use relevant, keyword-rich anchor text for these links.

Step 4: Fix Link Issues

Address any problems such as broken links, redirects, or links pointing to less important pages that could be better used elsewhere.

 Step 5: Monitor and Adjust

Use tools like Google Search Console to monitor how your internal links are performing. Make adjustments based on the data to continually optimize your internal link structure.

Next, let’s move on to our next segment of this Comprehensive SEO guideline. 

Part 3:- Off-page SEO

After optimizing your website with On-Page and technical SEO, now you need to improve the surroundings of your website with Off-page SEO.

Simply, Off-page SEO refers to all the activities undertaken outside of a website to improve its search engine rankings and visibility.

Why Off-page SEO needs your attention?

While on-page SEO focuses on optimizing elements within the website itself, and off-page SEO is equally crucial for achieving higher rankings and driving organic traffic. Here’s why off-page SEO is important:

Authority and Trust: Off-page SEO contributes to building the authority and trustworthiness of a website within its industry or niche. Over time, as your website accumulates more high-quality backlinks, its authority and trust metrics improve, leading to better search engine rankings and increased organic traffic.

Brand Visibility and Awareness: Off-page SEO activities such as social media marketing, influencer outreach, and content promotion help increase brand visibility and awareness. By engaging with audiences on various platforms and referenced across the web, you can attract more visitors to your website.  

Social Signals: Active engagement on social media platforms can amplify your content’s reach and attract more visitors to your website. Additionally, a strong social media presence can enhance brand credibility and authority, which can positively impact search engine rankings over time.

Diversification of Traffic Sources: Relying solely on on-page SEO tactics may limit your website’s exposure and traffic potential. By establishing a presence across multiple platforms and engaging with different audiences, you can attract visitors who may not have found your website through traditional search engine queries. 

As you know get a clear idea about the importance of Off-Page SEO, now think about all the profiles that you have created for your company. 

If you haven’t started Off-Page activity, here are 3 easy steps that will definitely boost your brand awareness and online presence. 

Read Also:- Best Tips to Choose the Perfect SEO Company

13: Local SEO

With local businesses, like restaurants, bars, and supermarkets, optimizing your local Search engine can enhance the footfall at your place. 

Along with that, it is also helpful for multi-state or MNC businesses to enhance their business authority. Whenever someone searches for your services related to experts in your area, you show up at the top of the list.

Many business listing and citation websites allow businesses to create their business profile. You can explore them and create profiles according to your popular and relevant sites. 

Most Common Mistakes You Should Avoid During Local SEO

Creating an account on a local business website is very easy, yet most people don’t get the full benefits from it. In place of that, beginner SEO executives are negatively impacting your website’s authority. These are the following mistakes you should know before local SEO:

• Inconsistent NAP (Name, Address, Phone Number) information across online directories and platforms.
• Ignoring or neglecting Google My Business (GMB) optimization, including incomplete or inaccurate GMB profiles.
• Failing to target local keywords effectively in website content, meta tags, and headings.
• Overlooking the importance of online reviews and not actively managing or responding to customer reviews.
• Neglecting to create location-specific landing pages or content tailored to local audiences.
• Not optimizing for mobile devices, as many local searches occur on smartphones.
• Overlooking the importance of local backlinks from reputable websites within the community.
• Forgetting to include location-based schema markup on the website to help search engines understand local relevance.
• Using incorrect categorization or misrepresenting the business category in GMB or other local directories.
• Failing to track and analyze local SEO performance metrics, such as local search rankings, website traffic, and conversions, to make informed decisions and adjustments.

By keeping all these pointers in mind you become proficient in optimizing your business on local search results. 

14: Link Building

One of the primary components of off-page SEO is building high-quality backlinks from authoritative and relevant websites. Backlinks serve as “votes of confidence” from other sites, indicating to search engines that your website is reputable and worthy of being ranked higher in search results. 

The quality and quantity of backlinks significantly influence a website’s authority and trustworthiness in the eyes of search engines. 

In contrast, link building for irrelevant websites can also damage your website authority. So, you can take SEO services to get high-quality backlinks with guaranteed results. 

Note: Build high-quality backlinks to your website from other relevant websites. There are many ways to build backlinks, such as guest blogging, directory submissions, and social media marketing.

15: Social Media Marketing: Do You Have a Social Media Audience?

While not a direct ranking factor, social media signals can indirectly impact SEO. 

Social Media Marketing (SMM) is an integral component of off-page SEO, providing numerous opportunities for businesses to increase brand visibility, drive website traffic, build backlinks, and engage with their target audience in ways that positively impact search engine rankings and overall online presence.

Here’s a comprehensive strategy that you can implement for directing your social media marketing effort:

Step 1: Set Clear Goals

Begin by defining your objectives for social media marketing. These could include increasing brand awareness, driving website traffic, generating leads, boosting sales, or improving customer engagement. Ensure that your goals are specific, measurable, attainable, relevant, and time-bound (SMART).

Step 2: Know Your Audience

Understand your target audience’s demographics, preferences, interests, and pain points. Conduct market research and audience analysis to gain insights into who your audience is and where they spend their time on social media.

Step 3: Choose the Right Platforms

Select the social media platforms that align with your target audience and business objectives. Focus your efforts on platforms where your audience is most active and engaged. Common platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.

Step 4: Create Compelling Content

Develop high-quality and relevant content that resonates with your audience. Use a mix of formats such as images, videos, infographics, blog posts, polls, and stories to keep your content diverse and engaging. Tailor your content to each platform’s unique features and audience preferences.

Step 5: Consistent Branding

Maintain a consistent brand identity across all your social media channels. Use consistent branding elements such as logos, colors, fonts, and messaging to reinforce your brand’s image and values.

Step 6: Engage with Your Audience

Foster meaningful interactions with your audience by responding to comments, messages, and mentions promptly. Encourage conversations, ask questions, run polls, and seek feedback to build rapport and strengthen relationships with your followers.

Step 7: Use Hashtags Wisely

Incorporate relevant hashtags into your posts to increase their visibility and reach on social media platforms. Research trending and industry-specific hashtags to expand your content’s reach and attract new followers.

Step 8: Leverage Visual Content

Visual content tends to perform better on social media than text-based content. Invest in creating eye-catching visuals that capture attention and communicate your brand message effectively.

Step 9: Build Relationships with Influencers

Collaborate with influencers and industry experts to extend your reach and credibility on social media. Identify relevant influencers within your niche and establish mutually beneficial partnerships for content creation, promotions, and endorsements.

By following this comprehensive strategy, you can easily plan a roadmap that suits your specific business goals and audience preferences. 

Tips: The online world and your audience are not a robot, so try to create a friendly and transparent bond with them. While sharing any post try to write something from your heart not mind that people love to read and share. 

Part 4:- Content Marketing

Content marketing is another aspect that will help in improving your website SEO. This strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. To get a wonderful result here is a short implementation guide:

16: Blog Regularly: Write, Post, Review and Update

Blogging consistently is essential for maintaining an active online presence and providing fresh, valuable content to your audience. Publishing high-quality blog posts helps attract visitors to your website, improve search engine rankings, and establish your brand as an authoritative source within your industry.

Tips: Ensure that your blog posts are well-researched, informative, and relevant to your target audience’s interests and needs. Incorporate relevant keywords to optimize your content for search engines and drive organic traffic.

17: Create Different Types of Content: A Basket With Various Fruits are the Best. 

Diversifying your content formats allows you to cater to the preferences of various audience segments and engage with them more effectively.

Experiment with different content types, such as infographics, videos, podcasts, eBooks, case studies, webinars, and interactive quizzes. Each content format offers unique opportunities to convey your brand message, showcase your expertise, and provide value to your audience. 

Note: Tailor your content types to align with your audience’s preferences, consumption habits, and content consumption platforms.

18: Promote Your Content: Each Next Door Must Be Your 

Creating great content is only half the battle; promoting it effectively is equally important to ensure maximum visibility and reach. Use a multi-channel approach to promote your content across various online platforms, including social media, email marketing, forums, online communities, and industry-specific websites. 

Share your content on your social media profiles, groups, and pages to reach your followers and encourage them to engage with and share your content with their networks. Engage with influencers and collaborate with them to amplify your content’s reach and visibility.

Tips: Consider investing in paid promotion tactics such as social media ads, sponsored content, and influencer partnerships to extend your content’s reach to a wider audience.

By incorporating these content marketing strategies into your overall SEO efforts, you can create compelling content that resonates with your audience, drives traffic to your website, and ultimately achieves your business goals. 

You are close but no cigar. 

You have done your website optimization, improved your online presence, and created a proficient audience-engaging chain, yet one Imperative activity is still left. To give meaning to all your hard work, you need a maintenance plan. 

Part 5:- Maintenance: Track Changes and Nailed It

Regularly monitoring and analyzing key performance metrics, businesses can gain valuable insights into the effectiveness of their efforts, identify areas for improvement, and make data-driven decisions to optimize their strategies. For smooth website performance maintenance, you can apply these two steps: 

19: Monitoring and Analysis: Never Out from the SEO Game 

To know the performance and keep your SEO campaign on track you need to regularly monitor the performance of your SEO and SMM campaigns using various analytics tools. 

For SEO you can use Google Analytics and Google Search Console, on the other hand, each social media platform has its analytics tools, and you use them according to your profiles. 

To gain a deeper understanding of how users interact with your website and content analyze key metrics such as:

• Website Traffic
• User behavior
• Conversion rates
• Keyword rankings
• Click-through rates
• Identify trends
• Patterns
• Anomalies

Use this information to refine your SEO strategy, identify opportunities for optimization, and address any issues or challenges that may arise. 

Read Also: Create High Quality Backlinks for Your Website -12 Sure Shot Ways

20: Updating: Stay Fresh to Stay Competitive

Once you get the data, the next step is to keep your website fresh and relevant by regularly updating content. This could involve adding new information, refreshing outdated content, or repurposing existing content into different formats to keep your audience engaged. 

Regularly review and audit your website content to ensure accuracy, relevance, and alignment with your target audience’s interests and needs.

Tips: Stay informed about industry developments, changes in consumer behavior, and emerging trends to inform your content strategy and keep your website content up-to-date and optimized for search engines.

By implementing these analysis techniques, you can gain valuable insights into the performance of your digital marketing efforts, identify areas for improvement, and make informed decisions to optimize your strategies for success. 

Read Also:- Blog SEO: How to Optimize Your WordPress Site for Search engine

Final Note

Implementing these SEO techniques isn’t a one-time task; it’s an ongoing process. By consistently optimizing your website and staying updated with the latest SEO trends and algorithms, you can significantly improve your website’s visibility in SERPs and attract more organic traffic.

Remember, SEO success doesn’t happen overnight. It’s a marathon, not a sprint. Stay patient, persistent, and proactive in your efforts, and you’ll witness your website climb the ranks in the digital landscape.