Magento eCommerce Design: How to Create an Engaging User Experience

In running an eCommerce business, there is a common problem that every business owner faces with their eCommerce store. And that is retaining and converting your website visitors into their customers.

Do you know? By providing a good user experience, you can achieve both of your goals. 

Nowadays, the competition level is insane, so if you want more customers, you must provide them with the best product and user experience to get their loyalty.

After more than 15 years of working in Magento development, Pixlogix Infotech has gained deep knowledge of creating a great user interface for Magento stores. In this article, we share some best and most effective UX/UI practices for eCommerce stores, focusing on Magento business users.

If you are also looking for some Magento eCommerce design tips for a Magento eCommerce website, read until the end. 

Magento Ecommerce Design Tips for Creating a Great User Experience

These are our favorite tricks that we can use to provide the best Magento design to our clients. You can use these elements to enhance your store’s performance and business branding. 

#1: Provide Your Full Business Contact Details

Your customers may have a question when they visit your website. Therefore, you should provide your full contact details so they can communicate with you anytime. The contact page should include the following information:

• Full company name (must)
• Contact address (optional)
• Telephone number (must)
• Email address (must)

For a better user experience, you should include a phone number and email address in the footer of all your pages. When your potential customers see your contact information, they immediately recognize your legitimacy, which helps build their trust.

#2: Create Simple and Intuitive Navigation on Your Magento Ecommerce Store

No one wants to deal with confusing and complicated online stores when shopping online. Navigation is the foundation of a website’s user interface, and simple and intuitive navigation is especially important for online stores with multiple categories and product options. The faster visitors find what they’re looking for, the faster they get to checkout and complete their purchases.

Create a Menu Page Instead of a Dropdown Menu.

If you offer a large number of items, a dropdown menu that contains everything can confuse customers. We recommend choosing the top menu with up to 6-7 options on the home page. When visitors click on the top navigation item, they should be redirect to a menu page containing all available product options in that category.

Use Short and Simple Category Labels.

This will allow your customers to immediately identify the category they are interested in while keeping the navigation menu clean and clear.

Enable Easy Search

Optimized web search positively affects overall website usage, improves conversion rates, and contributes to customer satisfaction. Make it easier for customers to find what they are looking for by enabling a search box on all web pages and implementing a search autocomplete feature that displays possible product options based on what the user types.

Provide Filtering and Sorting Options

Filtering is a very important feature as it helps customers narrow down their choices and find the desired item faster. Organize your products and divide them into simple categories for filtering based on their type. For clothing, you can use size, color, occasion, brand, price range, discounts, etc. When it comes to sorting, it’s always a good idea to let customers sort products in the most convenient order. Prices from low to high and customer reviews are some of the examples here.

#3: Provide Enough White Space on Magento Ecommerce Website 

While Magento ecommerce Design needs to focus on providing enough gap between your site elements like texts, titles, photos, videos, etc., it remains one of the most elegant and simple ways to draw the user’s attention to the most important information in your Magento shop. In addition to highlighting actual content, these spaces improve reading comprehension and make the overall look of the site more pleasant and modern.

#4: Mobile Responsive

Currently, people visit ecommerce websites at work, on the go, and in their living rooms. When a computer is not nearby, they connect to their smartphone or tablet and browse the Internet.

Therefore, Responsiveness is essential to your Magento eCommerce Design for a good user experience. It allows websites to change the page layout to suit the visitor’s screen resolution. So, focusing on multiple devices and browser responsiveness are the primary elements you must apply to your eCommerce website design. 

#5: Use a Strong Call to Action Button

Calls to action or CTA tell visitors what to do on your website and where to go next. That’s why these elements should stand out from the rest of your content. 

Different colors evoke different messages. You can contrast your CTA with the background color so the user can easily identify it. Before choosing a color for your call to action, get to know the emotions associated with it. Think about the message you want to convey and choose the color of your call-to-action button accordingly.

One more thing, It is better to avoid using texts that do not clearly express what the user will click on. You can use words like “Add to Cart”, “Buy Now”, “Wishlist”, etc. Using words that make it clear to your visitor what they will get when they click your call-to-action button.

Give them something back for every action or effort you ask users to take. For example, if you are asking for a phone number, explain why and when you will use it. Example: “we will contact you if there is a problem with your order”.

#6: Increase the Page Loading Speed of Your Magento Ecommerce Website. 

Most internet users expect a web page to load within three to four seconds. Every fraction of a second of waiting increases the visitor’s frustration.

Image Source

As you see from the study of Google, if your elements are not proper on your mobile devices, you can lose 95% of conversion. In order for your e-shop visitors to stay and see that they are coming back, your site must load within three seconds.

#7: Make Sure Your Homepage is Informative and Attractive

Your home page is your main source of traffic, so how you design it will either make or break it when it comes to converting leads into customers. The home page often determines whether a visitor continues to browse the site or not. And both the visuals and the information provided influence their decisions.

Therefore, you should make it clear, simple, and understandable to ensure a more positive user experience. We recommend placing the following information blocks on the home page:

• Description of the nature of your business (who you are, what you specialize in, etc.)
• Elements of branding and corporate identity
• Website search bar
• Best-selling products or current events and discounts
• Links to main product categories and websites
• Testimonials and customer reviews
• Call to action buttons
• Contacts and links to social network profiles

The above elements will give your visitors a clear idea of ​​a) who you are and b) what they can get from you. At the same time, he will not overload them with information.

#8: Simplify the Customer Journey at All Stages

In the fast-paced world we live in today; time is the most valuable resource. The best way to show your customers that you care about their time is to minimize their efforts whenever possible on the site. Check out the following tricks you can use:

• Minimize the Number of Clicks.

Of course, jumping from page to page can be fun if you’re looking at something just for fun. Otherwise, the fewer clicks customers have to make to complete their journey, the better for overall UX and your sales. This is especially important for the checkout process – if it’s convoluted and complicated, it won’t lead to a completed purchase. You can even consider implementing a one-page checkout in Magento to make it easier for the customer to complete the transaction.

• View Product Recommendations

By displaying similar or alternative products, you save your customers the time spent on their own search. It won’t guarantee a purchase but will provide a better user experience.

• Allow Registration Via Social Networks.

Allowing visitors to log in (and later log in) using their social media accounts changes tedious processes in a one-click operation that can be done in seconds. Every marketer tries to get as many potential customers as possible into their database. But customers aren’t thrilled when they have to log in, especially if the process involves filling out a dozen fields and answering questions like “What’s the name of your first pet?”

#9: Take Care of the Quality of Media Content

Customer satisfaction and the perception of your brand are based on small details, even if you think they don’t disturb any squares. You can offer great products of the highest quality and provide the best customer service. But little things like bad images and videos placed on product pages can damage the user experience in ways that can’t be fixed. So, Keep in mind that quality matters, so it’s important to share well-produced, stable footage that’s interesting and useful to your audience.

#10: Consider Implementing Gamification Elements

Gamification is a great way to give users a different, memorable experience. It can motivate visitors to interact with your site in the first place, just as they regularly visit and shop. With all the enticing offers and opportunities available, it is much harder to surprise and attract online consumers.

You don’t need to run a premium game with complex mechanics and demanding graphics. It will take a lot of effort to implement and, if done poorly, will only hinder the UX of the site. Instead, use simple daily challenges, rewards programs, badges, and other tools that are accessible and clear to anyone who visits your store.

Final Words

Ensuring an excellent user experience is a top priority for Magento ecommerce Design or other website designing for retailers. With many factors to consider and ever-evolving market needs and technologies, you can spend years experimenting with web store UX design.

Every business is unique, so there is no silver bullet for designing the perfect Magento user experience. The practices we have shared in this article are insights that help us deliver a great Magento UX to our clients. We hope you find them useful too.

Need Help Improving the User Experience and Design of Your Online Store?

The Pixlogix Infotech Pvt. Ltd. team provides a wide range of UX/UI design services for eCommerce sites, such as eCommerce UX Audit, Magento Theme Optimization & Customization, Magento Custom Theme Development, Mobile App Design Development, and so on. You can contact the team if you are struggling with your ecommerce website UX design. Feel free to contact their friendly support team through this page.