How to Design Landing Pages That Convert: Best Practices for 2025

Is your landing page not providing you with leads? 

A landing page is designed to generate leads and improve sales. But if your landing page is underperforming or not converting, you need to analyze its design. In 2025, with enormous design trends and user expectations, optimizing your landing page is becoming more and more tricky. So, it supports minimalist design and favors the utmost design elements; now, it’s confusing for you which one works for your landing pages.  

Read this blog to learn about the design landing page and uncover the secret sauce of conversion. So, let’s dive into the best practices that will help you create a landing page designed for success.

What is a Landing Page?

A landing page is a dedicated web page designed to guide visitors toward a specific action.

Unlike a homepage, which serves multiple functions and includes various links, a landing page is created for a particular goal of marketing. For example, you can sign up for a newsletter, download a free resource, or purchase a product.

To guide capturing email signups, promoting a product, or encouraging users to take a particular action, your overall design of the webpage, all CTAs of that page, all content and elements tell visitors towards a single goal. 

Why Do You Need a High-Converting Landing Page?

If you’re serious about growing your business online, landing pages are among the most powerful tools in your digital marketing arsenal. This marketing technique has various benefits. 

Pros 1. Higher Conversions, Less Distraction

A landing page removes unnecessary distractions and guides visitors toward a single action. For example, if you want to get the email and contact details of your potential customers or boost sales for a particular product, then you design landing page with a special focus on one single goal.

Pros 2. Perfect for Targeted Campaigns

Running Google Ads, Facebook Ads, or email marketing campaigns? Sending traffic to a generic homepage can lead to lower conversion rates because visitors may struggle to find what they need.

A landing page, on the other hand, provides relevant, campaign-specific content that aligns with your ad’s promise.

Pros 3. Builds Trust & Credibility

A well-design landing page with compelling copy, customer testimonials, and trust signals (like security badges or case studies) reassures visitors that they are making the right decision. When users feel confident, they are more likely to convert.

Pros 4. Captures Leads for Future Marketing

If you want to grow your email list or nurture potential customers, a landing page is the perfect way to collect visitor information. By offering an incentive—like a free eBook, discount, or exclusive access—you can turn visitors into valuable leads for future marketing efforts.

Pros 5. Provides Actionable Insights & Data

Landing pages are great for A/B testing different headlines, CTAs, and design elements. With analytics, you can track bounce rates, conversion rates, and user behavior, allowing you to fine-tune your marketing strategy for better results.

Different Types of Landing Pages

Not all landing pages serve the same purpose. Depending on your marketing goals, different types of landing pages can be used to capture leads, drive sales, or promote specific actions. Here are the most effective types of landing pages:

Type 1: Lead Generation Landing Pages

This kind of landing page is designed to collect user information in exchange for a valuable offer. It’s the best marketing tool for:

• Email list building
• Free eBooks, guides, or whitepapers
• Webinar or event signups
• Free trial signups

Design Tips: 

To design the lead capture landing pages, you can follow these design hacks to make your landing page more effective in achieving your goal. 

• A simple, benefit-driven headline
• A short form (asking for minimal details)
• A strong call-to-action (CTA) like “Get My Free Guide”
• Trust elements (testimonials, security badges)

Type 2: Click-Through Landing Pages

Next are click-through landing pages. Persuade visitors to take the next step in the sales funnel. These landing pages are usually designed to lead visitors to a checkout or pricing page. So you can get more refined and actionable feedback from visitors. Here are a few goals that you can use to achieve with this landing page:

• eCommerce product promotions
• Software subscriptions
• SaaS (Software as a Service) signups

Design Tips:

Here is a quick guide to designing a highly effective click-through landing page for your business. 

• A compelling product/service overview
• Persuasive bullet points or comparison tables
• High-quality product images or explainer videos
• A prominent CTA button

Type 3: Sales Landing Pages (Long-Form Sales Pages)

Drive direct sales by persuading visitors to purchase a product or service. These are often long-form pages packed with persuasive content. This is the best use of this type of landing page. 

• High-ticket products or services
• Online courses or coaching programs
• eCommerce product launches

Design Tips: 

You can follow these design hacks to make an effective sales landing page. 

• A powerful, emotional headline
• A problem-solution approach
• Testimonials, reviews, or case studies
• A money-back guarantee for risk reversal
• A strong CTA like “Buy Now – Limited Time Offer!”

Type 4: Event Registration Landing Pages

Get people to sign up for an upcoming event, webinar, or workshop. Here are the best events where the event registration landing page is the best to use for success. 

• Webinars & virtual events
• Conferences & workshops
• Product launches & live demos

Design Tips: 

Designing this type of landing page is tricky. Here is a list of some major points you can consider while designing this landing page. 

• Precise event details (date, time, and agenda)
• Speaker information & credentials
• A countdown timer for urgency
• Simple signup form

Type 5: Squeeze Pages

Capture emails quickly by offering an irresistible freebie (lead magnet). This type of landing page has minimal text and a direct call to action. This is the best marketing goal; you can use a squeeze landing page to get good results. 

• Building an email list
• Free reports, case studies, or checklists
• Exclusive membership access

Design Tips: 

Here are some of the best possible ways to design a squeeze landing page. 

• A short and persuasive headline
• A high-value lead magnet (e.g., free PDF, checklist)
• A straightforward opt-in form (only name & email)
• A bold CTA like “Get It Now!”

Type 6: Thank You Pages

Last but not least, the thank you pages give a feel-good factor to your users. After a user submits a form or completes an action, the thank you page confirms the action and can include additional offers. These are some of the best places to use this landing page. 

• Confirming a user’s registration, purchase, or download
• Upselling or cross-selling additional products
• Encouraging social media sharing

Design Tips: 

A single thank page can also give you so much branding and attention, just as long as you design it properly. Here are some design tips you can follow to make it reasonable to build. 

• A confirmation message
• Additional recommendations (upsells or related content)
• Social media sharing buttons

Now, the question is which type of Landing Page is best for you?

Choosing the right landing page depends on your business goals. A well-designed landing page can boost your conversions and revenue if you want to collect leads, drive sales, or promote an event.

Stats to Show How a Better Design can Convert your Landing Page Performance

An effective landing page design is pivotal in enhancing conversion rates and turning visitors into leads or customers. Recent statistics underscore the profound impact of design elements on landing page performance:

1. Page Load Speed

Websites that load in 1-second yield 300% more conversions than those loading in 5 seconds. – Portent

2. Personalized Call-to-Actions (CTAs)

Personalized CTAs can improve conversion rates by 202%, highlighting the effectiveness of tailored messaging. – Sender

3. Number of Landing Pages

Implementing 10-15 landing pages can increase conversions by 55%, and having more than 40 landing pages can boost conversions by over 500%. – Hubspot

4. Content Volume

A study indicates a negative correlation between the amount of information on a landing page and user engagement, suggesting that concise content may lead to higher conversions. Arxiv

5. Mobile Optimization

Dynamic landing pages are known to convert 25.2% more mobile users, emphasizing the importance of mobile-friendly designs. VWO

These insights highlight that strategic design choices, such as optimizing load times, personalizing CTAs, managing content volume, and ensuring mobile responsiveness, are crucial for enhancing landing page conversion rates.

At Pixlogix, we specialize in crafting landing pages that captivate and convert users. Our expertise ensures that your landing pages are optimized for speed, personalization, and user engagement. So, if you’re still looking for an expert to discuss your landing page strategy, we invite you to contact us now.

How to Design Landing Pages That Convert: Best Practices for 2025

A well-designed landing page can be a game-changer for your business. Apart from the specific design for landing pages we discussed earlier, these are the must-have design practices you can’t ignore to make your marketing campaign worthwhile. 

Tip 1: Prioritize Speed & Performance

Fast-loading pages are non-negotiable! Studies show that a 1-second delay can reduce conversions by 7%. In 2025, Google and users expect pages to load in under 3 seconds.

Source – https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/

How to Optimize Speed:

• Use lightweight, optimized images (next-gen formats like WebP)
• Minimize HTTP requests and leverage browser caching
• Use a CDN (Content Delivery Network) to improve global load times
• Eliminate unnecessary scripts & plugins
• Enable lazy loading to prioritize above-the-fold content

Tip 2: Create a Compelling & Clear Headline

Your headline is the first thing visitors see. It should instantly convey your unique value proposition (UVP) and entice users to stay.

Best Practices for Writing Headlines:

• Keep it short & impactful (under 10 words)
• Highlight the main benefit (not just features)
• Use power words (e.g., “Boost,” “Exclusive,” “Instant”)
• Address a pain point or solution

Example:

Weak: “Sign Up for Our Newsletter”

Strong: “Get Exclusive Marketing Tips That 10x Your Sales”

Tip 3: Use Persuasive & Scannable Copy

Long, boring text kills engagement. Visitors should instantly understand what’s in it for them.

How to Write High-Converting Copy:

• Keep it concise – Use bullet points & short paragraphs
• Focus on benefits over features (Answer: “How does this help me?”)
• Use persuasive, conversational language
• Include social proof (testimonials, reviews, case studies)

Tip 4: Design for Mobile-First Experience

In 2025, over 70% of users will visit landing pages on mobile devices. A mobile-friendly design is essential for higher conversions.

Source – https://www.statista.com/forecasts/1143723/smartphone-users-in-the-world

How to Optimize for Mobile:

• Use a responsive design that adapts to all screen sizes
• Keep forms short (ask only essential details)
• Use larger, easy-to-tap CTA buttons
• Optimize for fast mobile load speeds

Pro Tip: Google prioritizes mobile-first indexing, meaning your landing page’s mobile experience impacts SEO rankings!

Tip 5: Craft a High-Impact Call-to-Action (CTA)

Your CTA button is the most important element of your landing page. It tells users exactly what action to take.

Best Practices for CTAs:

• Use clear, action-oriented text (e.g., “Get My Free Guide” instead of “Submit”)
• Make it stand out with a bold color & large size
• Place CTAs above the fold and repeat strategically

Tip 6: Minimize Distractions & Navigation

A landing page should keep users focused on your single conversion goal.

How to Reduce Distractions:

• Remove unnecessary navigation bars
• Keep only one primary CTA (no competing buttons)
• Limit exit points (reduce external links)
• Use minimal but high-impact visuals

Pro Tip: Adding a progress bar for multi-step forms can increase form completion rates by 30%!

Tip 7: Build Trust with Social Proof & Security Badges

People trust what others recommend. Adding social proof builds credibility and increases conversions.

Ways to Add Trust Elements:

• Customer testimonials & reviews
• Case studies or success stories
• Trust badges (SSL security, money-back guarantees, certifications)
• Media mentions & industry recognitions

Pro Tip: Video testimonials boost conversions by 80% compared to text reviews!

Tip 8: Leverage A/B Testing & Heatmaps

To maximize conversions, test different landing page elements and optimize based on accurate data.

What is the A/B Test?

• Headlines – Test different wording & tones
• CTA button colors & text
• Page layout & image placement
• Form fields – Shorter vs. longer forms

Use heatmaps & session recordings (Hotjar, Crazy Egg) to track user behavior.

Want to create a landing page that works?

It’s not easy for a beginner to design the right landing page for the right campaign. A high-converting landing page is more than just a visually appealing design—it’s about strategic elements that guide visitors toward action. Clear headlines, persuasive copy, compelling CTAs, and seamless navigation all play a crucial role.

So basically, you need to prioritize fast loading speeds, mobile responsiveness, A/B testing, content, UX design, and even CTAs buttons to get highly performing landing pages. 

If you’re looking for an experienced technical partner to design your business’s landing page, feel free to contact us. Our 15+ years of experience give you the leverage to unfold the true potential of your landing page. 

FAQs

Q 1. What makes a landing page high-converting?

A high-converting landing page is designed with clarity, focus, and persuasion in mind. Key elements include:

• A compelling headline that grabs attention
• A clear and concise value proposition
• A strong CTA (Call-to-Action) button
• Fast-loading speed (under 3 seconds)
• Mobile responsiveness for a seamless experience
• Trust signals like testimonials, reviews, and security badges

Q 2. How many CTAs should a landing page have?

Ideally, a landing page should have one primary CTA to avoid distractions. However, you can repeat the CTA multiple times throughout the page to encourage conversions without overwhelming visitors.

Q 3. What is the best length for a landing page?

The key is to provide just enough information to convince users to take action without making them feel overwhelmed. However, it depends on the goal:

• Short-form landing pages work best for simple offers like free trials or newsletter signups.
• Long-form landing pages are better for high-ticket products or services that require more persuasion, such as courses, SaaS products, or coaching programs.

Q 4. What should I avoid when designing a landing page?

Here are the most important things that you should avoid when designing a landing page.

• Too many links or distractions – Keep visitors focused on the CTA
• Slow loading speeds – Every second delay can decrease conversions by 7%
• Vague messaging – Be clear about what you offer and why it matters
• Too much text – Keep it concise and scannable
• Unclear CTA – Use action-driven words like “Get Started,” “Download Now,” or “Claim Your Offer.”

Q 5. Why is page speed important for landing pages?

A slow-loading landing page kills conversions. Studies show that 53% of users abandon a page that takes more than 3 seconds to load. Optimizing images, using fast hosting, and enabling caching can help speed up your landing page.

Q 6. How can I A/B test my landing page?

A/B testing (split testing) helps determine which version of your landing page performs better. You can test:

• Headlines (e.g., “Get 50% Off Today” vs. “Limited-Time Discount”)
• CTA buttons (e.g., “Sign Up Now” vs. “Claim Your Free Trial”)
• Images & Videos
• Page layouts
• Use tools like Google Optimize, VWO, or Unbounce for A/B testing.

Q 7. Should my landing page have navigation links?

No! Unlike a homepage, a landing page should eliminate distractions. Removing navigation bars and excessive links helps keep visitors focused on the main action.

Q 8. How do I optimize my landing page for mobile users?

• Use responsive design so it adapts to different screen sizes
• Keep forms short and easy to fill out
• Ensure CTA buttons are large and easy to tap
• Optimize images and videos for fast loading on mobile devices

Q 9. How can I increase trust in my landing page?

Adding social proof and credibility elements can boost trust and conversions:

• Customer testimonials & reviews
• Trust badges (SSL security, money-back guarantees, certifications)
• Case studies & success stories
• High-quality, professional design

Q 10. What’s the difference between a homepage and a landing page?

A homepage serves as a general introduction to your business and includes multiple links. A landing page is campaign-specific with a single conversion goal (e.g., signups, downloads, purchases).

Wrap Up

In summary, designing a high-converting landing page in 2025 requires a strategic blend of compelling visuals, persuasive copy, and seamless user experience. Prioritize clear messaging, strong CTAs, fast load speeds, and mobile responsiveness to maximize conversions. Leverage AI-driven personalization, A/B testing, and interactive elements to engage visitors effectively.

Remember, simplicity and clarity drive action—eliminate distractions and guide users toward the desired goal. As trends evolve, stay updated with data-driven insights and user behavior analytics. By implementing these best practices, you can create landing pages that attract visitors and turn them into loyal customers.