Ecommerce Conversion Rate Optimization: Analytics and Tips for Success

Are you looking for tips to boost your sales? Or want to enhance your ecommerce conversion rate? 

In this competitive world, you need a good sales strategy that gives you a clear idea about what to do and what not. 

And you know how you get that “Through analysis.” 

“Analysis of the data is a great way to enhance your action and give direction towards your aim.”

So let’s start with the Introduction of the eCommerce Conversion rate. 

What is the Ecommerce Conversion rate optimization?

The eCommerce conversion rate is the number of conversions, aka a web store sale. You get this rate by dividing your total visitors and the total number of modifications, then multiplying by 100. 

A conversion means any desired action you want to take by the visitors or users. In eCommerce, people can set many different types of conversions at their store.

As you know, every eCommerce website has many steps for reaching the final goal of a sale. So, to achieve their goal, their visitors pass through different stages. In this stage, some visitors leave the site on every stage for several reasons. Thus, you can measure conversion at every step of the sales process. 

But why do we track eCommerce conversion rates?

Reasons for Track ECommerce Conversion Rate

Tracking conversion rates help you generate data about the web store’s performance. You can also get to know about your ROI.

Rate of return on investment is known as ROI. Take a look at an example; you spend $5000 on a campaign for your site. With this campaign, you get 300 visitors.

Tell me, if you want to double the number of visitors to your site, what do you do?

Maybe spend more money to get a large number of visitors.

But is it profitable for you? 

You can optimize your spending to get more ROI on the same budget amount. Thus, you profit more from the low budget and use that extra amount for your new project. 

Some Facts about eCommerce Conversion Rate

Image Source:-https://www.wordstream.com/blog/ws/2019/08/19/conversion-rate-benchmarks

Stats from Magneto IT Solutions:-

• Average Ecommerce conversion rates vary from 3% to 4% 
• The average Conversion rate on smartphones is one-third of the desktop conversion rate. 
• The online shopping cart abandonment rate is 69.23%
• You can increase the conversion rate by 86% while using videos on the landing pages.
• Paypal transactions have 70% higher checkout than non-PayPal transactions.
• For customers who chat before making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate. 

Tips to boost your eCommerce Conversion Rate

So, to become an eCommerce conversion rate expert, let’s start exploring. 

1. Keep in mind the spelling mistakes.

When writing the content, there are many text errors like grammatically incorrect, spelling mistakes, comma splicing, missing commas, misplaced modifiers, Faulty parallelism, etc. The content with many errors shows your business is unprofessional, destroying your brand and customers. 

2. Improve the Quality of Rich Media like Images & Video

In the online world, rich media are the only source where your customer sees your product and makes decisions about buying the product. But if your product doesn’t show appropriately to your customers, they did not attract development to buy it. So you should always use good quality product Images and videos. 

3. Clearly show your USP

So many websites lose their customers because they do not explain the product’s USP(Unique Selling Proposition/Point). And that lack of information is a big reason for the low conversion rate, aka sales. 

4. Make the Navigation Process Easy

In the ecommerce platform, there are lots of web pages for the product. And while exploring the items on the site, the customers get confused. They sometimes want to explore similar product categories, go back to the previous page, and so on.

That’s why to manage all the pages and products; an ecommerce website has to use a good navigation process. 

5. Personalized your store

People love personalized products, so if your website uses customized software to display the relevant products to the audience, it helps improve your site’s ecommerce conversion rate. 

6. Make your store Mobile ready

As we know, more than 80% of users come from mobile devices, so you should make your website a mobile-friendly store. Apart from the customer perspective, google also provides a high priority to the mobile-optimized website. So, you must put mobile-friendly website design in the primary list. 

7. Create an Excellent Product Return Policy

In ecommerce, the customers can not touch your physical products. They see your product and read reviews, if any. So, they are slightly afraid about the suitability of the products and therefore sometimes don’t want to buy the product.

To build confidence, you must create an excellent and easy product return policy so your customer can fearlessly purchase any items on your site.

8. Send reminders for products pending on the cart

Sometimes customers select the product to buy later and forget after adding the product to the cart. So, you must add the features that help you send the product notification to the customer. And boost up your sales from the abandoned cart of your customer after a long time. 

9. Give Discount Coupons 

No one can deny that customers love discounts. To check the power of content Claremont Graduate University takes a study on coupons code. This study shows that discounting the prices with coupons or any special discount makes people happier than others. So, it is the best way to attract more customers and maximize your product sales. 

10. Allow product testimonials and customer reviews

If you notice, the eCommerce giant Amazon allows customers to place the product reviews and images they got from the sellers. You know that is the big reason to make that a giant in the eCommerce market.

Testimonials and customer reviews can build trust in the items, and customers can easily make decisions with well-reviewed products. 

11. Allow to Checkout on the site as a guest

Have you ever visited any store and provided your name and other personal details?

I thought your answer was no.

Then how did you think that your visitor could be ready to provide their details without checking your products? So, you must offer features that allow you to explore the store without any signup process. 

12. Offer Multiple Payment Options

Having multiple payment options helps you in reducing your abandoned cart. The best way to increase conversion rates is by providing more payment options for the customer.

They will be satisfied with the first option, but if you also offer other payment options, they might choose one of them instead of going elsewhere to buy what they want.

13. Implement Process bar 

Image source:- https://ecommercetuners.com/checkout-progress-bar-survey/

Process bars are a great way to showcase the user’s journey on a site. They also show users how far they have progressed through the conversion process and what is left to do.

A process bar is a type of progress indicator that shows users how much of the conversion process they have completed. This data helps get information about how much work still needs to do and motivates them to keep going.

14. Believe on Testing

If you want an excellent conversion, you always have to keep your eye open and see the results of your activities. A/B testing is the best way to know which variant and product are performing on the website. 

15. Always measure your eCommerce Conversion Rate and try to optimize

Improving your business is not a one-day task; it’s an ongoing process. So, to get a reasonable eCommerce conversion rate, you must always analyze your eCommerce conversion rate. And optimize your site to improve your conversion rates.

Conclusion

While running an online store, you must record all your stats and analyze the data to maintain the brand and sales. As I mentioned earlier, you can set the milestones for your activities and timely track your performances on analytics to know the real-time status of your web store. 

You must pass through many steps to complete a sale in the online store, such as visiting the landing page or homepage. The product category after that, adding to the cart next payment, afterward processing the further details filling, and confirming the sale by visiting the thank you page or shop now page. 

So, engaging your customers in all the steps is very important to making a sale. Ecommerce conversion rates are a method to analyze the status of your web store. 

If you are facing a low conversion rate, you must use these tips to improve your sites to attract and engage more customers. 

1. Keep in mind the spelling mistakes
2. Improve your quality of rich media 
3. Make navigation process easy
4. Make your store mobile ready
5. Create an excellent product return policy 
6. Send reminders for products pending on the cart
7. Give discount coupons 
8. Allow to checkout on the site as a guest 
9. Offer Multiple Payment Options
10. Always measure your eCommerce Conversion Rate and try to optimize.

I hope these tips help you in improving your conversion rate. Apart from that, if you read till here, I want to give you a bonus. 

And the bonus is that if you’re struggling with adding any features to your site, you can connect with Pixlogix Infotech PVT. LTD. 

Pixlogix Infotech is an award-winning web development agency with a wide range of web development services like PHP development, WordPress development, Magento eCommerce, Shopify development, Prestashop development, and mobile app development, and so on.

And the bonus is this agency provides your next-level web development work at an affordable price. So don’t wait to enhance your website and improve your website.