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6 Major Benefits of Swiching to A Responsive Website Design

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When a website flawlessly adapts to fit its user’s devices, offering them the best visibility and experience the site’s design is responsive. With mobile internet practices being climbed sharply the need for mobile-friendly responsive websites has become a necessity. In recent times, responsive Website Design Services has gone far from its simple definition.

However, even with substantial signs of its needs, there is still an immense gap and corporate websites are still not device friendly. This gap is not only instigating the users but also leading to damage the commercial opportunities for businesses.

Aspects like pixel resolutions, screen size compatibility, click vs.touch, flash, markups, and such other features are necessary to be taken care of and needed to be well updated for users with touchpoints for responsive designs.

However, in this article we have discussed why having a responsive site is crucial to create business opportunities. Let’s explore its benefits for improving website performance.

Benefits of Responsive Website Design

Web portals which are hassle-free to be consumed on multiple devices undoubtedly have equivalent advantages for website owners, partners, and end-users.

1. Superior User Experience

Superior user experience enables your website visitors to access your web content using any device of their choice or availability. The reason to go for responsive website design is to offer an optimal UX regardless of using a desktop, a smartphone or a tablet. The responsive website design also adds flexibility with the usage at any time and from any place without any need of scrolling and resizing.

2. SEO Benefits

Google supports and enables algorithmic favors to mobile responsive websites. Especially when the users are exploring or searching for their requirements from their mobile devices.

As responsive sites continuously move to better rankings in google search, corporate websites benefit with more and more online traffic turning into qualified leads which further results in more sales.

Let’s see what’s magical behind this fact. When your website is responsive it fits multiple devices, and you can enable it with a single strategic URL which boosts your overall SEO. And there are no hassles of creating different website designs for mobiles, tablets, laptops or desktops.

Read Also: 12 EFFECTIVE ADVANTAGES OF RESPONSIVE WEBSITE DESIGN

3. Lower Bounce Rates Augmented Page Ranks and Swifter Load Time

Take a simple example if a visitor is cruising through your website on a smartphone or a tablet and the site is not responsive, their chances to leave the web pages’ increase dramatically. This implies that when users browse or search your non-responsive web pages, they have to zoom or scroll from one place to other, and in doing so they get irritated and move on from your portal.

This greatly affects your bounce rate. However, with a responsive website; these visitors won’t have anxiety of pinching or scrolling to search what they’re beholding for. On the contrary, they will click around and browse more and more web pages which will reduce the bounce rate.

Also when users search through a mobile, Google helps them find more applicable web pages that are mobile responsive which augments the page ranks of responsive websites as the prime goal of a search engine is to give its visitor or searcher exactly what he is looking for.

Again while a responsive site loads on a mobile, a tablet or even on a desktop, it takes much lesser time compared to a non-responsive website.

4. Flexibility and Ease in Use

Now with one responsive Website Design Company, it is much simpler and speedier to make alterations and creating new web pages. Organizations can save their efforts and revenue on responsive site design as they now don’t have to manage multiple websites. It also saves your vital time on not redesigning the marketing campaigns and every time updating content for your multiple websites. Instead of that, a solitary responsive theme solves all your technical and business problems.

Read Also: Significant Benefits of Responsive Design Conversions

5. Lower Development Costs

With a responsive web portal, you need not create a separate site or special access for multiple devices. With this privilege, you can easily cut down on your costs for development. Same is applicable for your ongoing maintenance costs. Managing multiple sites has its own costs. Updating or revamping your current site to responsiveness may have an expense right now but will save big money in the future.

6. Competitive Benefits

If your competitors haven’t still incorporated with a responsive design, your business has an opening to gain a competitive benefit over them. You can simply switch to a responsive website and can stay ahead from your competition offering a better user experience to their visitors.

While moving forward already new devices like TVs, glasses and watches are being now well utilized for web surfing and so with your responsive sites. It will have a better impact on the evolution of your future business.

author

Samir Bhimbha

Samir Bhimbha is the Founder & CEO of Pixlogix Infotech Pvt. Ltd. which offers web and app solutions to fulfill business's online needs and help to improve their online presence with many clients in the USA, Europe, Australia, and more. He is a skilled entrepreneur, web designer, developer, and team leader who can handle every situation. With 15+ years of experience in UX/UI design and web development, he is leading a team of IT professional talents.

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